The great thing about being challenged on something is that it gives you the stage to achieve clarity on something you just assumed you knew, but never really gave a second thought.
At the Montreal Witches Ball this year, there is a public ritual that has been announced as follows:
"The veil between the worlds thins, it is time to honour the ancestors, pay tribute to our dead, and celebrate the Pagan New Year. [..] Bring yourselves, memories of your ancestors, your colourful masks. Altars for the dead will be set up. Feel free to bring a small item to place on one of the altars to remember those gone before you. The Ferryman will greet you at the entrance to collect the name of your dead and your token, and the Lady will collect the names of those born this year."